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They are one of the most cost effective and versatile promotional products available. Promotional Ink pens are an exceptional resource to add to your organization's marketing mix.

Have you ever lost a pen before?

Have you loaned your pen out to someone and not have it returned?

The average ink pen has eight different owners.

What if your pen was imprinted with your organization's logo or message?

Think of the exposure your pen could generate!

This simple and cost effective promotional product has the possibility of impacting 8-times as many customers as other advertising methods. Your organization's information imprinted on a pen and transferred between eight different people.

Or Rolodex where it may or may not be seen again, purse, it gets stuck in a wallet. What usually happens with a business card? Consider the business card.

If this holds true then you've gained 8-times the exposure by using promotional ink pens versus the traditional business card, so. The average ink pen has eight different owners, remember. Consider the promotional ink pen customized with your unique message, now.

The key is to research the available options and match the item to your target audience. You can even get pens that contain USB drives able to hold 2 Gigabytes worth of information. And hundreds of other styles of pens available, executive, syringe shaped, multifunction, carabiner, bubble, there are bent. Promotional ink pens have evolved over time and the potential for customized and personalized pens is limited only by your imagination.

The idea is to get maximum exposure for your advertising message. Or simply as business cards, business expos, these are pens that you buy by the hundreds and pass them out at tradeshows. A cheap or low cost pen is best to consider as a giveaway or promotional item. You'll get what you pay for and cheap may not be the best, remember. Many organizations are concerned with price and are quick to look for the cheap promotional pen.

What do you think that does to your organization's image? The worse thing you can do is hand out ink pens with your logo imprinted all over them and they don't work. Don't throw caution to the wind and overlook quality when going cheap, however.

Do your homework and match the pen to the promotion, remember. Cheap pens must be a cheap organization.

An added show of appreciation is to package the pen in a nice gift box. The best bet is to go with a reputable name brand to make certain of the quality. If you want the recipients to appreciate receiving a pen as a gift then you need to ensure that it has an elegant look and writes like an expensive pen. Or employee recognition awards, customer appreciation, higher end pens make excellent corporate gifts.

They are an effective way to promote your organization at a great price per exposure. Promotional ink pens are a versatile advertising medium that have stood the test of time.

Now that's marketing with the write stuff.